Influencers be gone! On Reddit, real people post everyday about the places, brands, and products they consider to be valuable assets in their lives. That’s because redditors TRUST redditors: 90% of redditors say they're more likely to trust peer reviews over influencer marketing.1 That means the organic conversations happening all across Reddit are directly influencing purchase decisions and brand trust. From r/BuyItForLife to r/malefashionadvice and more, people are relying on real recommendations to stay informed and spend only where their peers have found success. Looking to get your brand in front of eager eyes? Download the Retailers' Advertising Handbook and learn how to master the one platform consumers trust for product recommendations. 1. Source: YPulse, Power of Community, US, 2021 [link] [comments] |
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