How to find relevant subreddits for your ad campaign

ADVERTISING ADVICE

As an advertiser, finding the right community for your business can make all the difference in how your ads perform. Here’s the big takeaways for your ad creation journey.

1. Your audience is out there!
   Finding your people where they find community is what we’re all about. As you search for the place your brand fits best on Reddit, you may notice conversations about your product are already brewing across the platform—redditors just need to see your ads to keep the conversation going.
2. There’s a variety of ways to target people across Reddit.
   For first-time advertisers, we recommend that you keep your targeting scope as wide as possible. After your campaigns have run for some time, you can use your campaign data to inform which communities are most interested in your ads and thus, are best to target.

Think you’ve found your people where they find community? Get started on your ads journey today.

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HOW TO FIND RELEVANT COMMUNITIES

Should you ever find yourself wondering if ‘there’s a reddit for that’, you should know that a) yes and b) there’s even a reddit for finding out if there’s a reddit for that.

We call it r/findareddit, and we HIGHLY recommend you check out the sub’s sidebar for a comprehensive guide to finding the best community for you!

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https://preview.redd.it/ft7f1b4id2ob1.png?width=1152&format=png&auto=webp&s=8227791822194395da3dbc4cad843284fa610438

P.S. Looking to discover new communities you didn’t know about? Use our handy “Communities” tab on the mobile app to receive suggestions and see top trending and recommended communities for you.

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THE NAME GAME

Because Reddit community names don’t really follow any set naming convention, finding the right subreddit isn’t always intuitive. To help, we’ve provided some general themes that categorize most subreddits. It’s important to note that these are not official categories, just ways to think about subreddit names.

1:1 subreddits: Most subreddits fall into this category where the name matches the community topic.

• r/minnesotatwins
• r/relationship_advice
• r/CryptoCurrency

Nicknamed subreddits: Discovering these communities may require some familiarity with the subject matter as the names incorporate colloquialisms or nicknames related to the topic.

• r/twoxchromosomes—the women’s community
• r/SquaredCircle—Reddit’s largest professional wrestling community
• r/pcmasterrace—the PC/PC gaming/PC technology community

“Reddit-y” subreddits: These are communities based on the absurdity and/or sayings that makes Reddit a special corner of the internet. They may make sense on initial reading or no sense at all. Welcome to Reddit: things get quirky here pretty quickly.

• r/onetruegod—dedicated to actor Nicolas Cage
• r/explainlikeimfive—where people explain complex topics to others as if they were five years old
• r/nextfuckinglevel—watch people do really cool things

If you see two communities that have very similar names or seem to both be about the same topic, a good way to identify the more active of the two is to look at the member count as well as the recency of posts. Generally, the community with more members and listed posts uploaded within a reasonable range of time (anywhere from days to weeks) is going to be a larger hub for conversations.

It's time. Start discovering the subreddits where your audience finds community.