Tech B2B decision makers want to break through the “recommendation-ruin” influencers and pay-to-play reviews created on the web. Instead, they want to hear from other buyers who have been in their same position.
For these buyers, Reddit is mandatory viewing during the purchase process. From r/SaaS to r/webdev and many more, communities and buyers of all sorts of B2B technologies come to Reddit to speak to their experiences, giving their fellow decision-makers the info they need or the support they may desire post-purchase. In fact, 78% of decision makers on Reddit agree that “Reddit helps me make faster purchasing decisions when buying business products or solutions”.1
Looking to provide solutions to the solution software-minded?
~Download the B2B Advertising Handbook~, and see how to reach buyers on the one platform where product reviews mean more.
Sources:1 Reddit Custom Survey, n=700, April 2023
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