Power up your brand with the Gaming Advertising Handbook

Gamers know that Reddit is the #1 platform for all things gaming¹. On a platform where over half of all users are gamers, redditors come to a variety of gaming communities to talk about the games they already love as well as the purchases they need to make to enhance their gaming experiences.

We believe that on Reddit, launch day is just where the fun begins. Gamers love downloadable content (DLC), add-ons and other in-game purchases—and they come to Reddit to know more. In fact, 65% of gaming redditors use Reddit for advice on in-game and post-launch purchases²; even better, 95% of gaming redditors trust the gaming recommendations of fellow redditors³.

Sure, you can reach gamers on other platforms, but there’s one place they go to talk to each other about these purchases before they make them. In The Gaming Advertising Handbook, we’re spilling our secrets about how brands can be present with ads that perform during the conversation.

~Download the handbook~ for the secret codes to level up your next game launch on Reddit.

^{Sources:
1 Statista, Global, 2023 | 2 Reddit Internal via Attest, U.S., n=1000, 18+. Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023 | 3 Reddit Internal via Attest, U.S., n=1000, 18+, Monthly Reddit Users who have browsed gaming content in the past 6 months, Feb 2023, Reddit vs. Twitter, Instagram, Facebook, Twitch, TikTok, and Discord}