Discover what people are saying about virtually any topic on Reddit

As businesses kick off their 2025 marketing strategies, many are looking for more authentic ways to reach their audience. The challenge isn't just finding a new channel — it's finding the right one where real people are having real conversations about their interests, needs, and decisions. With Reddit now being both the 6th most searched term globally in 2024¹and the most trustworthy platform to inform product/brand decisions², 2025 is the year to add Reddit to your marketing mix.

That's why today we’re launching Reddit Pro Trends: a new tool that allows businesses to uncover what people are saying about virtually any topic on Reddit – with the goal of making it easier to build an organic Reddit strategy.

Making it easier for businesses to grow on Reddit in 2025

Last year, we launched Reddit Pro– our suite of tools that enables businesses to get insights into top communities and conversations in their category, publish compelling content, track performance, and grow their presence on Reddit — all for free.

Now, with Reddit Pro Trends, businesses now can track virtually any keyword or phrase – their brand name, product name, category, or even the latest viral trend – and see when, where, and how redditors are discussing it in real time.

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See what Reddit is saying about virtually anything with the new Reddit Pro

Reddit Pro’s new Trends tool makes it easier to find your niche and start engaging your community in a Reddit-right way.

• See what Reddit is saying about any topic…: Track virtually any keyword or phrase to discover the Reddit communities, conversations, and trends that matter to your business.
• … in the right context: Get only what you're searching for with the help of our AI that shows only contextually relevant mentions of each smart keyword*
• ….in real time: See what people are saying about your keywords – and how often – to gauge Reddit’s real-time interest.

*Note: Smart keyword availability is expanding over time.

Your roadmap to Reddit

Consider Reddit Pro Trends your guide to Reddit's communities and conversations. Whether you're building brand awareness or deepening customer relationships, you'll know exactly where, when, and how to engage with redditors.

Follow these steps to get started:

1. Sign-up for Reddit Pro (it’s free)
2. Visit the Trends tab and add your keywords
3. Join the conversation

^{Source:
Google Trends data; October 2023 - Dec 5 2024
Reddit Custom Survey, U.S., Let’s talk about your purchases & Social Media, n=8000, A18-60, Monthly Social Media Users, August 2023. Statistically significant confidence level = 95%; Competitors: Facebook, Instagram, Snapchat, Pinterest, TikTok, X; Categories: Mobile Service, Gaming, Electronics, Travel, Banking, Beauty, Fashion, Alcohol; 2Reddit, US, Digital Content Purchase Impact, 7000, A18-60, Attest sample, Monthly Social Media Users.}