In Season 2, Episode 3 of our series, we delve into how small and medium-sized businesses (SMBs) can effectively connect with their target audience on Reddit. Jordan Cushman, Reddit's Senior Manager of SMB Sales, shares insights on leveraging Reddit's unique community-based targeting and interest-driven engagement. With over 100,000 communities or subreddits, each focused on a specific topic or interest, Reddit offers a platform where real, trusted human conversations thrive. This environment provides SMBs with the perfect opportunity to engage with potential customers in a meaningful way, building trust and fostering loyalty.
Jordan explains that SMBs can utilize functionalities similar to other platforms, such as location, gender, keywords, and customer lists, to find and engage their audience. What sets Reddit apart, however, is the ability to target relevant audiences with ads based on their communities and unique interests. This interest-based, intent-driven approach allows businesses to connect with users on a deeper level, ensuring that their message resonates within the right contexts. By tapping into these vibrant communities, SMBs can achieve greater visibility, engagement, and success on Reddit.
https://reddit.com/link/1e5ixvn/video/iygtywvlrjdd1/player
How has your business utilized Reddit's community-based targeting to connect with your audience?
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