Engage your audience authentically and with even more creative freedom using our latest ad format

Today we’re excited to share that we have launched a brand new, unique-to-Reddit ad format: free-form ads.

Since day one, redditors have come to the platform with the intent to learn and engage in conversations around their passions and interests; this has always been a core part of what makes Reddit unique. One of the ways they like to do this is via ‘Megathreads’, a popular post type designed to maximize many-to-many discussion about popular topics. From election night progress, to recently released movie reviews, to the Eurovision grand finale…Megathreads are created to serve as a one-stop-shop for shoppers, fans, critics — you name it — to gather in one spot, get the information they need and contribute to conversation.

Inspired by this uniquely Reddit type of content, we wanted to find a way for brands to engage in a similar way with communities, in a way that both differentiated from anything else they were already doing in their campaignandfit seamlessly into the Reddit experience. And so we built free-form ads.

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https://preview.redd.it/rxzu27a3kboc1.png?width=2160&format=png&auto=webp&s=4877815ea9b93cd7b55dd9346e78a8f93416c792

In order to create a seamless user experience, free-form ads have replaced our text ad format in Ads Manager. With this new format, you are no longer limited to using only text in the ad. Now, you have the freedom to get creative by combining text, images, videos, and more in a single ad, igniting community engagement and boosting brand awareness. And with access to templates in Ads Manager, building these ads requires minimal creative lift from concept to reality.

So, why run a free-form ad as part of your next brand campaign?

• Showcase your brand expertise to a relevant & engaged audience
• Tap into our contextual relevance and reach a niche audience who is primed to deeply engage with your content
• Drive upper funnel goals with a unique to Reddit format that has proven success
• Establish a user-friendly tone of voice to connect with your audience and deepen brand affinity
• With comments enabled, uncover consumer insights about products or services that would otherwise go unheard

If you want to learn more, you can check out our help center pages. And if you are looking for some inspiration to get you started, check out our library of best in class ad examples.